Authors: Book Promotion Basics
Driving Readers to Your Curios Listings
1. Why Curios Should Sit at the Bottom of Your Funnel
| Platform | Royalty You Keep | Buyer Email Shared? | Automatic Delivery? |
|---|---|---|---|
| Curios | 100% (reader pays checkout fee) | Yes – exportable CSV | Yes |
| Amazon KDP | 35–70%, minus fees | No | Yes |
| Kickstarter | 92–95% after fees | Partial, post-campaign | No |
2. Map Your Promotion Funnel
Top of Funnel → Social, podcasts, ads Middle Funnel → Landing page, newsletter Bottom Funnel → Curios listing (eBook / audio / bundle)
Every outreach should push readers closer to the Curios “Buy Now” or “Claim” button.
3. Proven Traffic Sources
| Channel | Tactics | Why It Works |
|---|---|---|
| Newsletter | 3-part launch series; PS link always | High conversion; inbox visibility |
| Social Media | Rule of 7: post 7+ times per release | Overcomes low reach with variety |
| Website/Blog | Add Curios link to nav/footer | Permanent trickle + SEO |
| In-Book Links | “More from this Author” page | Catches readers in binge-mode |
| Cross-Promos | Swap blurbs or bundle in collabs | Leverage each other’s list |
| Live Events | QR code to Curios on slides | Capitalize on real-time buzz |
| Paid Ads | Test launch-week retargeting | Direct ROI when you keep 100% |
4. Cadence: One Post Is Never Enough
| Phase | Sample Assets |
|---|---|
| T–30 to T–7 days | Cover reveal, preorder countdown |
| Launch Week | Live reading, direct-buy appeal |
| Weeks 2–4 | Reviews, price drops, collabs |
| Evergreen | Pinned tweet, link-in-bio, blog button |
5. Tracking What Works
- Add UTM tags to every Curios link (?utm_source=…)
- Check Studio → Reports → Traffic Sources
- Double down on the highest performers
6. Amplify Reach with Lite & PRO Plans
| Tier | Added Visibility |
|---|---|
| Lite | Genre round-up email, Similar Titles carousel |
| PRO | Homepage slot, search boost, promo banners |
7. Action Checklist
- Copy your Curios Collection URL
- Add to email templates & past book back matter
- Draft 7 varied social posts
- Update your website CTA
- Schedule reminders for weeks 2–4
- Upgrade to Lite or PRO for exposure boost
Questions? Reach out to [email protected]—we’re here to help you sell more, direct.