Advanced Book Promotion for Established Authors
Leverage Your Platform to Drive Sales on Curios
1. Shift Your Funnel Mind-Set
Every shareable link should land readers on your Curios page where you:
- Keep 100% of the sale price
- Collect every buyer's email
- Deliver all digital formats automatically
2. Newsletter: Segment, Tease, Repeat
| Tactic | How-to | Why it works |
|---|---|---|
| VIP Early Access | Send private link to top buyers 48h early | Drives urgency and rewards superfans |
| Series-Catch-Up Email | Discount bundle of earlier books | Encourages binge-readers pre-launch |
| Milestone Countdown | 10-day teaser drip: art, excerpt, launch | Keeps engagement high |
| Post-Launch Survey | Link to poll and deluxe edition | Drives upsells with feedback loop |
3. Social Channels: Mobilize Your Fanbase
- Plan 10–12 varied posts: ARC reel, TikTok reading, fan art, Spotify playlist
- Street Team: Offer swag for top sharers of quote graphics + link
- Group Takeovers: Guest post in other author groups with Curios coupon
- Pinned Post: Explain why buying direct helps authors more
4. Website & Backlist Ecosystem
| Asset | Upgrade |
|---|---|
| Site Header | Link to Curios deluxe with “Buy Direct” label |
| Book Back-Matter | Add Curios QR banner to previous titles |
| Reader Magnet Page | Swap EPUB download for Free Claim collection |
5. Monetization Layers for Superfans
| Offer | Build It in Curios |
|---|---|
| Deluxe Edition | EPUB + MP3 + commentary + art PDF |
| Season Pass | Quarterly drops auto-delivered in same collection |
| Signed Book Upgrade | Digital + voucher PDF for signed copy |
| Referral Rewards | Coupon codes for fans; track via exports |
6. Ad Strategy—Now Worth the Spend
- Upload Curios buyer list to Meta for lookalikes
- Pixel your author site and retarget with Curios bundle
- Use UTM links to A/B test pricing across collections
7. Launch Cadence Blueprint (Series Mid-Book)
| Timeline | Touchpoints |
|---|---|
| T–30 | Cover + title reveal (email + socials) |
| T–14 | Free Book 1 + bundle pre-order |
| T–7 | ARC reviews, deluxe preview |
| T–2 | Street team challenge |
| Launch Day | Live event + Curios coupon |
| T+1 Week | Upsell deluxe edition |
| T+4 Weeks | “Last-chance” pricing reminder |
8. Supercharge Discovery with Lite & PRO
| Plan | Benefits |
|---|---|
| Lite | Carousel boost, genre email, analytics |
| PRO | Homepage slot, search boost, banners, consults |
9. Action Checklist
- Segment VIP buyers for early access
- Draft and schedule 10 social posts
- Swap all “Buy” links to Curios
- Update book back matter across series
- Create deluxe and bundle editions
- Install pixel + test $50 retargeting ad
- Upgrade to Lite or PRO for extra reach
Need help optimizing your next launch? Email [email protected]—our team is here to help you maximize revenue and reader reach.